Summary:
Welcome to The Story Apartment – a sophisticated Soho apartment with an extraordinary story.
More than just a stylish West End home, these walls once played host to the creative genius of the late Avicii. It was here, in the heart of London’s legendary Soho, that he both lived and recorded music, drawing inspiration from the energy of the neighbourhood.
The Space:
• Modern comfort: A bright, open-plan living area with a plush sofa bed, Smart TV and media hub creates a refined setting for work or unwinding.
• Effortless living: With air-conditioned comfort, a fully equipped kitchen and high-speed Wi-Fi, this apartment is designed with both relaxation and productivity in mind – the perfect base for business or leisure in the heart of the West End.
• Elegant bedroom: A super king-size bed with built-in wardrobes and considered lighting, ensuring a restful stay with ample space to unpack.
• Dining & entertaining: A stylish dining area with seating for four – perfect for hosting colleagues, enjoying brunch, or preparing for an evening out.
• Fully equipped kitchen: Contemporary appliances including dishwasher, washing machine, Nespresso machine, and all other kitchen essentials.
• Sleek bathroom: A walk-in shower with modern finishes and luxury toiletries provided.
• Generous layout: 58.9 SQ M / 635 SQ FT, offering the rare luxury of space in central Soho.
Additional Features:
• Complimentary tea, coffee and welcome amenities on arrival.
• Weekly housekeeping for extended stays (with fresh linen, towels and toiletries).
• Centrally managed heating for year-round comfort.
• Straightforward self check-in with lockbox on site.
Important Details:
• Located one flight up (no lift).
• Sleeps up to four guests (two in the bedroom, two on the sofa bed).
• No parties, smoking or pets.
Check-in / Check-out
• Check-in: From 3:00 PM (instructions sent in advance).
• Check-out: By 10:00 AM. Late check-out subject to availability and surcharge.
Guest Verification
A completed check-in form and valid photo ID are required before arrival to ensure smooth and secure access.
Guest Access:
Building, lockbox and other relevant check-in instructions will be provided 24 hours before check-in.
The Neighborhood:
The Story Apartment places you in the very heart of Soho – one of London’s most iconic districts. The area itself is a characterful cobbled stretch, balancing historic charm with a distinctly metropolitan energy. Step outside and you’re surrounded by world-class dining, theatre, and shopping, with the West End’s landmarks just moments away.
• Dining & nightlife: Michelin-starred restaurants, celebrated cocktail bars, and independent cafés are all on your doorstep. Whether it’s sushi at Inko Nito, pasta at Bocca di Lupo, or cocktails at Swift, Soho caters to every mood.
• Theatreland: The Palace Theatre, Prince Edward Theatre, and Soho Theatre are all within a 5 – 10 minute walk – no underground required.
• Shopping: Liberty, Carnaby Street, Regent Street, and Oxford Street are just minutes away, offering everything from luxury brands to boutique concept stores.
• Culture & leisure: Soho Square Gardens, the National Gallery, and the British Museum are close at hand – perfect for a break from the city buzz.
Soho is vibrant, eclectic, and full of character – yet from this apartment, you’ll enjoy both the energy of the West End and the privacy of your own contemporary base.
Getting Around:
Connectivity is effortless. Soho is surrounded by transport options, ensuring that the whole of London – and beyond – is within easy reach.
• Underground: Tottenham Court Road station (Elizabeth, Central and Northern lines) is a 3 – 4 minute walk. Oxford Circus, Leicester Square, and Piccadilly Circus stations are all less than 10 minutes on foot.
• National & International Rail: King’s Cross St Pancras, Euston, and Waterloo are all a short journey away, with Eurostar services to Paris and Brussels available from St Pancras.
• Buses & taxis: London’s iconic red buses run frequently through Soho, while black cabs and app-based services such as Uber and Bolt are readily available.
• Cycling: Santander Cycles are stationed nearby for those who prefer to explore the city on two wheels.
From this address, most major destinations are walkable – Covent Garden, Trafalgar Square, Regent Street, and the South Bank are all within easy reach. Whether you are in London for business or leisure, The Story House is a convenient and distinguished base.
Interaction with Guests:
Customer Service available 24/7
